DIGITAL MARKETING TIPS

⚡BEST SOCIAL MEDIA PLATFORMS TO SPEND ON⚡

Here are our tips on social media usage in marketing your company's products and services:

Social media has become the most important part of marketing.

However, there's no single platform that is BEST for all businesses.

The best decision is choosing a platform that's the BEST fit for your brand.

I've put together a few tips to help you choose the RIGHT social media platforms for your brand.

1️⃣ Your audience comes first.
Use a platform that your audience is mostly active on.
Most of us use Facebook, but if your audience isn't active here, it won't work.

2️⃣ Consider your Company
All boils down to your products and services, your brand personality, and your business type...
A fashion brand targeting millennial women might need to utilise Instagram becuse of more women compared to men.

3️⃣ Research your competitors
•What platform they are using
•Whats working/not working
•How engaged is the audience on each channel?
This is very useful to see what others are doing so that you make informed decisions.

5️⃣ Align with your Social media Marketing goals
Know the reason you want to be on social media.
Kama your goal ni customer support, then Twitter na Facebook will be the best platforms compared to Instagram.

5️⃣ Understand different platform designs.
Every social media platform has its way of communicating.
Platforms have been designed differently to support different types of conversations.

1. Facebook is for families and friends
2. Twitter is for building communities, Trending topics
3. Instagram is for fun (Sharing photos)
4. Linked in for businesses and sharing proffesional expertise.

✨PRO TIP:
BE ON FEWER PLATFORMS.
Social media marketing can be straining and will have you spend much of your time on it.
Just be on the platforms that matter to your business.